Quick view and images on hover provide convenience to users without having to go to the product page. This is an opportunity for potential conversion.ĭon't forget to read 12 ideas for building high-converting category pages 5. With the product category dropdown, users can explore products increasing the on-page time. Minimizes the exit rates: When users aren’t able to find products within the first seconds, they exit.The name and the images make decision-making easier as it enables cognitive ease. Reduces decision paralysis: Images that clearly show the differentiation, help customers in decision-making.This is the whole point of including product category images in the dropdown. All the images above look like a paradise. This helps in educating customers about the range of products when you are in an industry where customers aren’t knowledgeable.Īppealing images depict a product in an aesthetically pleasing manner.
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